Company News, Marketing News

Pantene Collaborates with Getty Images and Dresscode Project for #StyleWithPride Campaign

Latest iteration of Pantene’s #BeautifuLGBTQ+ campaign addresses bias and encourages representation and self-expression in hair marketing and advertising.

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By: Christine Esposito

Editor-in-Chief

For many in the LGBTQ+ community hair is more than how one looks—it’s how they are seen. However, while hair plays such a critical role in how this community expresses itself, it's often depicted in a stereotypical way, which can lead to bias. This can be especially true for how hair shows up across marketing and advertising. Out to make an impact, Procter & Gamble’s powerhouse hair care brand Pantene is collaborating with Getty Images’ custom content photographers as part of the la...

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